July 27, 2018
Visa has been working with merchants, acquirers, and fuel-industry providers to support migration to the more secure EMV technology. The EMV liability shift is designed to better protect all parties. With the new rules, the party that is the cause of a chip transaction not occurring, either the issuer or acquirer, will be held financially responsible for any resulting card-present counterfeit fraud losses. However, due to challenges with EMV Automated Fuel Dispensers (AFD) solution readiness, Visa is delaying the U.S. domestic AFD EMV liability shift date to 1 October 2020.
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